Web 2.0 marketing can be determined as approaches and methodologies in online promotion through web 2.0 communities and related communication Websites. It is a very good medium in search engine optimization employed for establishing external links to the site.
Where your prospects and costumers hang out online? Network, bookmarking and video sharing communities, blogs and forums…to reach them consider using web 2.0 marketing tools, but here we are talking about using these sites as a link building resources, i.e. as a web 2.0 marketing tools.
Web 2.0 marketing is related and commonly is associated with social media marketing. There are similarities but over the years I can say that these two can be differentiated, mainly because social media is more related to interaction with fans, followers, friends, etc. and on the first place through the Facebook and Twitter. On the other hand, term web 2.0 marketing is used more to represent link building, i.e. getting links pointing to your site through web 2.0 sites. These could be profile page links, articles if sites allow them, social bookmarking, etc.
Social sites have their own rules of communication and members who police the sites for spam submission. This is why sometimes your posts can be deleted, especially if you do not interact with other members and you’re there just to promote your service. Marketers may have trouble promoting their sites since publishing content on Web 2.0 communities often can be seen as a spam. Opposite to community contribution almost on each of these sites you can buy advertising space (Social Media Advertising).
Opposite to Web 2.0 marketing (which we see as a link building resource), social media is for direct traffic and interacting with other people directly. Using web 2.0 communities is great for building and maintaining relationship with existing costumers and audience. Certainly you can use Facebook, Twitter or even Digg or Delicious in this purpose.
While it can be useful to have thousands friends, you have to be aware that what matter is a connection’s quality and a quality of the conversation. If you’re just adding people as friends and spam them around you’re on the wrong way. It’s just the matter of time when they will stop reading whatever you send or delete you as the friend. Obviously, if you are not part of the conversation, you are a part of trouble! Evidently you cannot join the conversation on every social community, because there is so much of them. This is why many people take Web 2.0 marketing approach instead of social media.
There are also many social networking websites like well known Facebook, but as well specialized and niche oriented. If you are plunging into social media, find the sites that are related to your niche and as well join conversation at few leading primary network communities. Since you cannot be active on every website, further concentrate on link building (via web 2.0 marketing).
Link building with Web 2.0 marketing
The best way to boost your search engine optimization is by link building, i.e. by pointing many backlinks to your website, or even better by building many targeted backlinks to the website (links from sites related to your niche). Getting links pointing to your site is crucial. It’s proven, the #1 thing Google considers when ranking websites are backlinks. With the power of web 2.0 marketing we can get what Google and other search engines consider quality links, often those links can be contextual backlinks from Web 2.0 sites which are of the most quality. Once it is submitted to social sites, you are done. . . but what can you do more to buzz up your content? Here’s the useful tip you can apply while promoting your site:
You submit, not only your pages, instead you submit your “satellite sites” and other websites that are talking about you and linking to you! This way you boost them, but as well your pages.
Now, even further, considering the last paragraph, you can think how important is to build network of contacts and turning some of them in blog partners.
Web 2.0 Marketing Tools
I have assembled few useful web 2.0 marketing tools, which can help you in your video sharing, bookmarking, RSS submission, etc. Using them will help you in link building.